5 Places You Should Be Promoting Your Job Opportunity
The days of newspaper job ads and ‘help wanted’ posters are ending or already over for most industries. According to Pew Research Center findings for 2015,”Among Americans who have looked for work in the last two years, 79% utilized online resources in their most recent job search and 34% say these online resources were the most important tool available to them”.Here’s five places that you should be promoting your killer job posting online and boosting your Strategic Recruiting plan!
Your Company Website
Always post and upkeep open opportunities on a Careers page on your company website. Active or passive jobseekers may hear of your company for various reasons (new stories, social, general interest, etc.) and check out your website to learn more about you. If they like what they see, they’ll check to see if you’re hiring. You can easily link these postings back to your Alongside Careers page or provide a contact for jobseekers to email if they want additional information.
Popular Job Boards
This is the most obvious one, as this is where the majority of jobseekers are hanging out. They’re looking for their next great job in the places they’ve heard are the most popular places to find professional work. Such job boards in North America may be well known to you already by word-of-mouth or seeing their own advertisements- options like Indeed, Workopolis, Monster, and LinkedIn.
Create a posting that intrigues applicants and draws them in, with a title that is easily searchable and self-explanatory. Always add your logo as well. It to show off your branding as well as adds legitimacy to the job opportunity and company (in the jobseeker’s eyes).
You can use Alongside to promote to the most popular job boards. We’ll give you strategic recommendations on where based on job location, type, and industry. We do the heavy lifting for you, and provide you with analytics to make smart promoting decisions.
Niche/Industry Boards
Jobseekers are often very aware of job boards specific to their industry or role. They may spend a lot of time checking niche boards as well as premium boards These boards could be linked to professional associations, college alumni pages, or industry related websites for content and news. Sometimes they also also well-known specifically for jobs, such as Goodwork and SalesGravy.
Posting to niche/industry boards can be quite expensive, and may yield less applicant volume. If you’re a non-profit, small business, or startup that’s working with a tight budget, be sure to consider posting to cost-effective niche boards but make popular premium boards a first priority for your promotion budget.
Social Media
It’s important to share links to your job postings on social media- whether it be in your own newsfeed, company page, or in community groups. People spend so much time on social media and often now look for jobs there too. 79% of jobseekers use social media in their job search (Inc). As well, seeing your job posting could trigger someone to share it with someone they think would be a good fit- creating a referral for you you might not have had otherwise.
Share your job postings on Twitter, LinkedIn, and Facebook. Companies are also now sharing job postings on Instagram. Get creative with a visual post drawing applicants to your ad using Word Swag or Canva. Though you can’t include a clickable link on Instagram, you can still drum up interest when you use appropriate hashtags and take advantage of your company’s following to share the posting far and wide.
Within Your Own Network
According to Climber.com, 65-70% of jobs are gained through personal referrals or networking connections. Share your job posting with colleagues and friends to see if they have anyone they could recommend. They might just know the perfect person for the job- and the may act as a reference since they’re already someone you trust and respect.
Post an update with a link to your job on your LinkedIn account to share the news with your connections. They may personally recommend someone or can pass the job along to someone the know. Many people who aren’t normally active on LinkedIn re-engage with this community when they’re looking to make a career change. Get your job posting where they can see it!
Hope this list was helpful to you as you get started in promoting your job postings. For information about effective interview techniques, check out this post with HR Expert, Pierre Battah!
