Community Manager Job Description

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Community Manager Introduction:

Do you enjoy engaging in meaningful conversations? Love doing research and keeping on top of news and trends? Do you understand the value of social media for marketing great products? We’re looking for someone like you for our Community Manager role.

This role isn’t about selling, selling, selling…though we need you to understand how it relates to sales. The Community Manager will lead and participate in industry conversations and help to educate potential and current customers about their industry. We’re looking for someone to help us establish ourselves as subject matter experts, and to be trusted resource when it comes to ___________________. We want to increase our brand recognition, not just of our products but also the way we lead and educate in our industry.

Community Manager Responsibilties:

In this role, you will report to our Marketing Manager. Duties will include;

• Planning and implementing social media strategies to further our brand recognition
• Researching to keep an up-to-date knowledge of the industry and competitors
• Monitoring our social media accounts and responding to questions and concerns
• Alerting our customer service team of any technical issues or concerns noted on social media
• Supporting customer service team with relaying notices and updates of technical issues
• Growing our social following through various strategies
• Engaging in online conversations with prospective and existing clients about our topics in our industry, products, and brand.
• Planning and hosting t-chats and other online events on industry topics
• Providing insights to our marketing team about industry, competitors, and relevant topics found online
• Planning and leading offline events
• Creating branded content to support marketing and customer service needs
• Representing our brand at events and trade shows when needed

Community Manager Qualifications:

• Completion of a Bachelor’s Degree or relevant college diploma (Business or Marketing concentrations are considered an asset but not required)
• 1-2 years experience in customer service, sales, or marketing would be considered an asset
• Ability to discern, communicate, and uphold online community guidelines
• Experience using social media and digital savviness are both required for this role

Community Manager Core Skills:

• Corporate social media
• Event planning
• Discretion
• Online forums
• Professional writing
• Content creation
• Friendly personality
• Interpersonal communication skills
• Video creation
• Presentation skills
• Research

Alongside Pro Tip:

Community Manager is a relatively new role, born out of the need for organizations to have a strong online presence as well as online sales and marketing strategies. Community Manager positions vary in responsibilities, based on company size and needs. For example, a Community Manager for X company may manage social media accounts. Company Y may have a Social Media Manager as well as a Community Manager. Some roles are entirely remote, while others require event planning or cooperation with customer support. Adjust this template to create a job posting that reflects the responsibilities and requirements of your marketing team.