SEO Manager Job Description

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SEO Manager Introduction:

Are you a digital marketing professional that’s up for a challenge? If so, our SEO (Search Engine Optimization) Manager position will be perfect for you. We’re relatively new to working with SEO and looking to hire someone to help us be more strategic with our marketing initiatives. You’ll help the team plan marketing goals that are keyword-optimized and measurable. Our fun-loving, creative team needs someone like you with up-to-date SEO knowledge and experience. You’ll be our chief puzzle-solver and genius. Sound interesting? Read on.

SEO Manager Responsibilties:

In this role, you’ll work closely with our marketing and sales teams and report to the VP of Strategy. Your tasks will include:

• Managing our Google Adwords and Google Analytics accounts
• Participate in marketing meetings to stay aligned with marketing projects and give feedback
• Completing a monthly SEO testing cycle for currently running marketing projects
• Help to test and improve our outreach campaigns and lead generation strategies
• Presenting findings in monthly meetings and provide written reports as well
• Planning ad campaigns and making changes based on successes/failures
• Give SEO-based feedback to our marketing and sales team when applicable
• Staying up-to-date on SEO best practices
• Other duties as required

SEO Manager Qualifications:

• Post-secondary education focusing on Business, Marketing, or Public Relations
• 3+ years of marketing experience
• Analytic mindset and attention to detail are required
• Significant experience with Google Adwords, Google Analytics, and Google WebMaster tools
• Must be able to plan, analyze, summarize and present reports
• Must have experience managing both organic and paid ad campaigns.
• Must have a strong social presence and experience with social media marketing
• Experience with HTML and CSS are mandatory for this role
• Experience with content, influencer, and viral marketing considered strong assets
   

SEO Manager Core Skills:

• Attention to detail
• Problem-solving
• Research
• Presentation skills
• KPIs
• Google Analytics
• Reporting tools
• Social Media
• Writing ability
• CTAs
• Professionalism
• HotJar
• Interpersonal communication
• Marketing trends
• WordPress
• Outreach campaigns
  
  

Alongside Pro Tip:

SEO Manager is a fairly new role that has developed to meet the needs of the digital marketing world. You may not be familiar with what a SEO manager’s duties entail. Are they more of a marketing resource? Sales? Engineering? The answer is all of the above or a combination! It depends on the growth goals of your company. It’s important to plan this job posting with the team they will be joining.

Realize that many of these skills are new and emerging. You won’t necessarily be able to train for them in post-secondary institutions yet. Many of the required skills for an SEO Manager are self-taught or learned through online courses. Decide with your team (based on their goals) what level and type of background knowledge is required. Should they have a business degree? A marketing diploma? Remember that as SEO is new, you won’t likely find many candidates with more than a few years experience in similar roles.