Community Manager Interview Questions

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Community Manager Interview Questions

When hiring a Community Manager, look for someone who is engaging and digital-savvy. The ideal candidate for this role is comfortable using social media for corporate objectives and understands the value of an online presence for brand recognition. You’ll want someone who is strategic and well-spoken.

While this role is often entry-level, make sure to choose a candidate who demonstrates that they are mature and professional. Just because someone has a lot of social media experience does not mean they will be able to represent your brand accurately. Ask questions that help you decide if you can rely on the candidate to increase brand awareness and understand your company’s place in the industry.

Here’s some fantastic questions for hiring a Community Manager:

• Why do you think you are a great fit for this position?
• What motivates you to do your job well?
• What are you looking for in a work environment?
• Can you tell me about a time you dealt with a concern or complaint on social media? How did you address it?
• Do you have experience leading conversations in online forums?
• Tell me about your experience using social media. Do you have experience managing corporate social media accounts?
• Someone leaves a nasty comment on a post for one of our corporate accounts. How do you respond?
• A frustrated customer relays a complaint about our product via social media. How would you respond?
• Thinking about our brand and product, how would you communicate our brand to prospective customers?
• Do you have experience using social media management tools? Do you recommend any?
• Which social media platforms are you personally active on?
• Which is your favorite social media platform and why?
• How would you interact with our competitors on social media?
• Given our product and industry, which social platforms do you think we should focus our efforts on?
• From what you already know, how would you describe our online presence?
• What do you think will be the most challenging part of this role?
• How would you past colleagues describe you? What would they say was the main impact you had on the team?